Design: SILO Studio (JSA Architects) Location: Wheelock Center, Shanghai Area: 292 sqm Staff: 32 people Project Year: Completed 2024 Contractor: COSMO Group
Bonpoint, a French luxury children’s clothing and skincare brand, has opened stores throughout China over the last two decades. With their longtime office lease expiring, and the building undergoing major renovations, the brand elected to relocate their office further down Nanjing Road to Wheelock Center highrise.
Now, after years of experience, the client had a granular understanding of how they best worked: department groupings and adjacencies, types of meeting and collaboration areas-big and small, what they needed to relax, etc. Over an interative process, SILO Studio was able to apply those lessons and create a finely tuned new space, with very few compromises.
Though the project is an office and not a store, the client still required an environment that would resonate with their brand, while remaining distinct from their retail spaces. SILO Studio also worked carefully with the client’s consultant to seamlessly integrate Feng Shui features critical to the brand’s health.